To say that this past year was a learning experience is a huge understatement. And if there’s one thing we’ve all learned, it’s that operating a brick-and-mortar business has proved to be more difficult than ever. This is why it’s so critical that your fashion boutique POS system keeps up-to-date, at least if you want your business to continue succeeding.
Which begs the question: is your retail POS updated? If you’re unsure, no worries. Learn what three signs to look out for so when it’s time to upgrade your point-of-sale solution, you’ll already be ahead of the game.
It Lacks eCommerce Integration
With so many stores slowly opening up again, your online presence is still essential as we move through 2021. To avoid falling behind amidst all the rapid changes, your point-of-sale system must be capable of moving your store online. It’s estimated that there will be around 2.14 billion global digital buyers this year alone. If you can’t provide your POS provider with sufficient support, you risk missing out on a massive market that’s just waiting to be engaged with.
So when you’re researching point-of-sale solutions, there are certain things you need to keep in mind for your retail point-of-sale system. Always make sure their products allow for you to seamlessly and quickly create an online storefront that you can easily manage from the same system. This then allows you to maintain an omnichannel presence that will reach your old and potentially new customers.
Still, need some convincing? That’s not an issue. Harvard Business Review recently did a survey of a massive 46,000 shoppers, and here were their findings: only 7% shopped exclusively online and 20% were store-only shoppers. However, they discovered that 73% moved across multiple channels, opting for a more hybrid shopping experience. As you can see, when it comes to a boutique POS, omnichannel support is incredibly essential to helping your boutique’s success this year.
Absent Marketing And Loyalty Aid
Now that you understand the importance of integrating eCommerce into your fashion boutique POS, there also needs to be an emphasis on marketing toward customer loyalty. You cannot overlook the simple fact that nurturing customer relationships is essential to supporting your small business. And in a time where customer loyalty is much harder to maintain, it’s critical to do whatever you can to keep your customers continuously satisfied.
Right now, you might be asking yourself: what does my POS system have to do with customer loyalty?
See, if your point-of-sale system doesn’t offer any applications driven for marketing and loyalty support—you’re unnecessarily losing some substantial profit.
But with an upgraded system, you can capture important client information that will assist in keeping your brand top of mind. In today’s saturated market, that’s valuable data for you to connect with your customers, whether it’s via email marketing or various other digital channels. Besides, you can easily access all of this data from your POS solution. That way, you can learn more about your customers, which will allow you to create better business decisions.
Missed Multi-Unit Scalability
Speaking of better business decisions, it’s not hard to recognize that the most successful retail shops can grow several retail brick-and-mortar stores. It shows that your business strategy works plus, customers have more access to your services. However, if you don’t have a multi-store application within your fashion boutique POS system, your business could face difficulty growing.
Here are some of the benefits of using multi-unit capabilities:
Gain access to reporting for all of your store locations within the scope of your business
Compare what processes are performing well for you and what processes require improvement
Easily view real-time insights on your sales, reporting numbers, and product tracking
Centralize the store management for all your locations from the convenience of your fingertips
If your POS solution doesn’t offer this feature, you risk spending thousands of dollars on products and services that might not seamlessly integrate with your current system. Instead, why not save yourself time, money, and a headache, by investing in a fashion boutique POS that can do everything you need, and grow as your boutique grows.
Your fashion boutique POS system is extremely vital for the success of your shop. And, if it lacks these certain capabilities, your business won’t be capable of keeping up with all the ever-changing trends and customer preferences. That’s why it is so crucial to invest in a point-of-sale system that offers diverse applications and features to support the full scope of your business. Osprey Retail has over 30 years of experience working with unique retailers and small businesses like you.
Interested in learning more about how our solutions can work for you? Contact us today to schedule a free demo.