The State of the Industry and Osprey Retail
The point of sale (POS) industry is changing rapidly. Consumer behaviors continue to evolve as more people consider themselves omnichannel shoppers and digital-native Gen Z’s buying power increases. Brick-and-mortar retailers need POS software solutions that allow them to meet their customers’ expectations for convenient, personalized in-store experiences enhanced by technology.
Although an era of rapid change can create challenges for POS resellers, it also creates opportunities to develop stronger, stickier relationships with your customers. A partnership with Osprey Retail can help you navigate this time of change and grow your business by offering competitive, innovative solutions that solve your customers’ pain points.
Who is Osprey?
Since 1990, Osprey has been committed to providing innovative and reliable POS software. We’re an independent software vendor (ISV) company that believes in the power of our POS resellers to take our solutions to market successfully. We enhance POS partnerships with leading-edge solutions, helping resellers differentiate their businesses and gain an edge in competitive spaces.
Unlike other ISVs in the POS industry, we aren’t looking for acquisition opportunities. We are dedicated to maintaining our independence and our focus on what truly matters: providing technology that meets the unique needs of today’s retailers and building strong reseller partnerships.
What POS Resellers Need to Know About Our Changing Industry
Osprey stays current with retail industry and technology trends to offer POS Software that solves today’s business problems for retailers. According to RSPA, several trends are shaping the future of POS systems:
Technology Integration
Retailers are exploring the value that artificial intelligence (AI) and other advanced technologies can provide to their businesses. Seamless technology integration empowers retailers to create IT environments that improve operational efficiency. Automating basic and repetitive tasks saves time and allows employees to focus on mission-critical and revenue-generating activities. Enhancing customer engagements with advanced technologies also empowers retailers to deliver the hyper-personalized and convenient experiences consumers demand.
POS resellers must have a partner committed to giving retailers the power to innovate and take advantage of all technology tools that can benefit their businesses.
Focus on Small and Medium-Sized Businesses
Competition from larger resellers and POS software companies that sell directly to retailers may seem like a hurdle too high to cross. However, small and medium-sized businesses (SMBs) have inherent advantages over larger competitors. The POS industry is seeing retailers return to SMB resellers for personalized attention and their deep knowledge of their markets or niches.
POS resellers who identify a gap in their markets, provide a solution backed by excellent support and can educate retailers on the downside of using a larger competitor’s solution can claim market share.
Informed, Strategic Decisions
Data has the potential to enable retailers to make informed decisions that improve outcomes. Data analytics give retailers insights into their business performance, enabling them to monitor trends. It also provides a pathway to understanding the root cause of outcomes, forecasting more accurately, and determining the best next steps to take to keep a business on the right course for growth.
Unlocking the potential of data is a priority for retailers, and POS resellers who provide accessible solutions to meet this demand can attract new business and strengthen existing relationships.
The Benefits of an Osprey POS Partnership
POS resellers who partner with Osprey have the advantage of providing POS software with the confidence that it meets the needs of today’s retailers. It supports integration with advanced technologies to create seamless data sharing across a retailer’s entire IT environment, laying the foundation for data-driven decision-making. Osprey POS software lets you offer the scalable, secure, future-proof option that gives retailers the functionality they need today and the flexibility to adapt as technology advances or their operations evolve.
Furthermore, we specialize in tailoring solutions to specific verticals. You can leverage our expertise in solutions for retail, specialty retail, thrift and consignment, liquor, tobacco, and pet stores to complement your expertise. As a result, a POS partnership with Osprey can help you establish yourself as a specialist in your market or niche, the go-to resource for effective solutions.
Osprey also makes sure you have the tools and resources to live up to that role. We offer comprehensive training on our POS software in addition to technical support for your team. In addition, we provide marketing resources to help you raise brand awareness and build your online presence. Our commitment to our POS resellers differentiates us from other ISVs, but the reasons are clear: We know when you succeed, we succeed.
Our team is dedicated to working closely with you to understand your business and your goals for our partnerships. We also listen to your input on the solutions necessary to win market share and drive revenue and profit.
Together, we can leverage the latest technologies and align with trends to deliver exceptional value to your clients, stay ahead of the competition, and drive business growth.
Contact us or meet with us at RSPA RetailNOW (Booth 611) to discuss partnering with Osprey.
Vice President of Sales